Go beyond bid management and make better use of your PPC budget

Lyris HQ / BidHero is an innovative PPC campaign management tool that helps you manage all your keywords and campaigns – whether you're a PPC novice or an ad-buying expert.

Insightful, Budget-Conscious Approach

Out of the box, you can:

• Save time by managing campaigns, as well as bids. Most tools force you outside of the application to make changes to your ad content. Not us. We automatically import your existing Google AdWords and Yahoo! Search Marketing campaigns, so you can manage your ad creative and keyword bids all from one interface – whether you're running 10 campaigns or 10,000.
  
  
  
  
• Control runaway bids. You set the rules. Keep your budget under control with realistic daily caps and rate limits. And you can schedule your campaigns down to the specific days of the week and times of day that work best for you.
  
  
• Pick better keywords. We have the only PPC campaign management tool that integrates with Trellian KeywordDiscovery, a service that tracks more than 36 billion searches from the last 12 months. Use it to research the most popular keywords and phrases related to your business, then purchase them and put them to work.
  
  
• Keep an eye on your competitors. Lyris HQ / BidHero also integrates with Trellian Competitive Intelligence, a service that uncovers the keywords your competitors are using, their keyword rankings and when their campaigns are running.
  
  
• Boost your quality score and lower your cost per click. Google and Yahoo! use quality scores to determine your minimum bids and ad rankings. We provide in-context tips to help you create campaigns that can raise your quality score and lower your minimum bids.
  
  
• See where your money’s going. Our visual interface provides all the metrics you need to analyze your PPC spend. For each keyword, see number of clicks, CPC, number of impressions, total cost, click-through rate and average position in PPC results.
  
  
• Quickly spot poor-performing keywords. Our one-of-a-kind Problem Campaign Report evaluates seven factors that can affect a keyword’s minimum bid and effectiveness. We prominently identify problematic keywords, so you can immediately edit the creative, modify the CPC caps or disable the keywords.
  

Seamless Integration

Lyris HQ / BidHero integrates with our Web analytics offering.

• Automatically track each campaign. Add unique parameters to each destination URL with a click of the mouse.
  
  
• Understand true keyword ROI. The true effectiveness of a keyword isn’t measured in click-throughs – it’s measured in conversions. In combination with our Web analytics application, you'll be able to see average revenue per visitor, ROI, average time on site and page views by visitor for each keyword.

See for yourself: take the Lyris HQ Product Tour or request a Lyris HQ demo.